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Tourism news

Get the latest news and features and keep up to date on everything happening in the Irish tourism industry.

Business tools

Try our practical tools for tourism and make a start on your own success story.

Action plans

Business health checks

Increasing Your Business - Case Studies

Tourism businesses, both individually and collectively in a region, can increase their success in lots of different ways.

Check out our case studies for individual accounts of how businesses and towns boosted both visitor numbers and profits by tailoring their product, updating their offering or simply improving the quality of the experience they provide.

Dublinia

We helped Dublinia increase visitor numbers by working with them to update and enhance their tourism product. Take a look at our case study to discover how.

Electric Picnic

Discover how the Electric Picnic, one of Ireland's top summer festival experiences, broadened its potential customer base by developing a family-friendly product.

North and West Coast Links Golf

Get advice on making the most of a tourism event with this personal account from John McLaughlin, General Manager at a successful golf tour business.

Social media pilot project

Our adventure tourism social media pilot project with celebrity, Shay Mitchell, outlines how social media marketing can work for tourism businesses.

The Dalkey Book Festival

In increasingly challenging economic times, communities are starting to take matters into their own hands to stimulate tourism trade. Read an account of how Dalkey, a town in south Dublin, did just that with the launch of an annual book festival.

Westport House

Find out how Westport House in Mayo keeps its product offering exciting for customers, with regular additions of new activities and special offers.