Web-Check Challenge

Web-Check Challenge is open to previous Web-Check members. The challenge is to design a successful e-marketing campaign for your business.

Web-Check Challenge

Participants in Fáilte Ireland’s Web-Check initiatives are invited to compete in the Web-Check Challenge.This initiative challenges tourism SMEs that have completed the Web-Check programme to put together a tailor-made online e-marketing campaign for their tourism business for next year, with the chance of winning a substantial prize!

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What is the aim of the Web-Check Challenge?

Web-Check Challenge is designed to give you an opportunity to demonstrate your skills in professionalism, creativity, and web management; and potentially win an amazing prize of additional business supports to the value of €6,000. Four runners up will receive additional business supports to the value of €1,000.

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What is the objective of the Web-Check Challenge?

Fáilte Ireland hopes that Web-Check Challenge will inspire Irish tourism enterprises to use the skills and web enhancements developed as a result of the other Web-Check initiatives to implement new and more ambitious plans as part of a practical online e-marketing strategy.

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Who should enter the Web-Check Challenge?

The Web-Check Challenge is open exclusively to tourism SMEs who have completed the Web-Check programme. Before you apply you must consider the developments you have undertaken since your Web-Check site visit such as:

• What measures have you taken to ensure that your hospitality website is professional-looking and easy-to-navigate?

• How have you used Customer Relationship Management (CRM) (CRM is a system that helps you manage your relationships with customers, it includes the capture, storage and analysis of customer information. For example, an e-mail list of existing and potential clients?)

• Have you created an e-mail newsletter to promote the hospitality products and services you offer?

• Have you used search engine optimisation (SEO)? (SEO is the use of various techniques to improve a web site's ranking in the search engines to attract more visitors.)

• Have you used Google Adwords or other techniques to boost your online marketing campaign?

• Have you used any social networking applications? For example, YouTube, Blogs, Twitter, Facebook, LinkedIn etc?

• Have you collaborated with complementary local businesses as a clustered/joint tourism promotion venture?

• How have you applied traditional offline marketing with the developments of your website?

Your hospitality website’s effectiveness will be measured against several key factors including: its look and feel, its navigation and its functionality. The judging panel will require evidence that successfully demonstrates how your website has attracted tourism customers; is user friendly; easy to navigate; checks availability and takes bookings; and encourages customers to return to your site. Be as creative as possible and show how best practice measures can reflect your tourism business offerings to optimum effect.