Speaking about the new award, Kevin Kidney, Destination Development, Fáilte Ireland, emphasised:
“A strong tourism sector can contribute greatly to the economic viability of a local area. This new award will help Irish towns and villages provide visitors with a welcoming and enjoyable experience while boosting local business.
We have taken great care in drawing up the criteria by which this award is assessed. The aim is to ensure that participants will have enhanced the experience of their visitors, improved their local ‘tourism offering’ and encouraged community-wide participation in the development of local tourism.
Following a review, we hope to begin looking at entry qualification for the 2013 competition later this year."