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  • GB toolkit webinars

    Gain insights into the research that was carried out into the GB market for the Sales Connect toolkit in our webinar as well as view a dedicated webinar on promoting your business using mobile marketing in GB.
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    Sales Connect Great Britain

    Future tourism growth will come from the overseas markets. While many overseas markets remain lucrative, Great Britain (GB) is the largest single source market for visitors to the Island of Ireland and represents a significant opportunity for Irish Tourism.

    In 2011 alone, the GB market provided almost 50% of visitors to the Island of Ireland (45% of visitors to the Republic of Ireland and 65% of visitors to Northern Ireland) and delivered a total of €1.113 billion/£0.9 billion in tourism revenue and 3.6 million visitors.

    The resources provided on this section of our website will help you find ways to attract the key market segments from the lucrative GB market.

    How to win business in the Great Britain market

    Based on the latest insights into the GB market, Sales Connect GB will help you better understand the GB segments and those with the most potential for your business.

    Download the Sales Connect GB report [pdf, 2.29MB]

    Great Britain readiness assessment tool

    Determine whether you are ready to break into the GB market, or, if already doing business in the GB market, use this tool to help you identify ways you can expand your existing business.

    Complete the Sales Connect GB readiness assessment tool

    Steps to developing your GB action plan

    The workbook provides useful tips on important areas and poses questions which will help you think about the right approach to tailoring all your marketing efforts to appeal to the GB market.

    Download the Sales Connect GB workbook [pdf, 3.94MB].

    Video tutorial to help you complete your action plan



    The video tutorial will talk you through how to complete the workbook which will result in your indivdiual GB action plan. 

    Sales Connect GB synopsis

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    Sales Connect GB is an industry focussed business support which has been developed to enable you to better understand, target and grow business from Great Britain.

    Download and review a synopsis of the Sales Connect GB guide

    Get active in the GB market

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    Read about receiving information about the latest online campaigns, getting involved with media visits, familiarisation trips for travel trade and trade and consumer shows and much more.

    Download and review Get Active in the GB Market guide