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Step 1 - Research Your Market

Business men outside building
Every business starts with great ideas – but what next? Find out how engaging in market research at an early stage can help create a solid foundation for success.

Research the answers to these questions

Is there a demand for your product or service? Who would buy it?
Are there any competitors offering what you are planning?
If so how are your competitors doing? How would your product differ from theirs?
What is the size of the market?
Is your target market local, national and/or international?
Is your market seasonal or how will the breakdown change with the seasons?
What is the market price for your product or service?
How much could you sell at an optimum?
What is the cost of providing your product or service? Will there be a profit?

Take the next step...

Step 2 - Requirements, Costs and Pricing >>

Explore the attitudes and activities of overseas tourists with Sales Connect - Fáilte Ireland's marketing toolkit.

Explore research resources

How to start a successful tourism business

Our 'how to start a successful tourism business' [pdf, 149kb] resource is a gateway guide based on seven important questions that help you to broadly consider what lies ahead in defining, planning, setting up and launching a successful, quality tourism business. It helps you to reflect upon:

1. Are you ready for this?
2. How advanced is your idea?
3. What help is available?
4. What will be required in terms of planning?
5. What do you need to consider about Finance?
6. What will be important if you are employing people?
7. How will you gain and retain customers?

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