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Get quality assured

Provide consumers with the symbols and standards of service they trust and make quality assurance work for your business.

Get quality assured
Events and trade shows

'In-Ireland events' offer a cost-effective way of marketing your business overseas without ever having to leave the country.

Find events and trade shows
The South West stories

We have designed four story resource kits for the south-west region to help you market your business to overseas visitors.

Use the South West stories

Domestic sales

Fáilte Ireland is the National Tourism Development Authority. Our role is to support the tourism industry and work to sustain Ireland as a high-quality and competitive tourism destination. We provide a range of practical business supports to help tourism businesses better manage and market their products and services.

We also work with other state agencies and representative bodies, at local and national levels, to implement and champion positive and practical strategies that will benefit Irish tourism and the Irish economy. We promote Ireland as a holiday destination through our domestic marketing campaign,, and manage a network of nationwide tourist information centres that provide help and advice for visitors to Ireland. 

When selling to domestic markets, getting to know your target market is key to increasing your sales. Identify your consumers, find out how to market your business online and learn about domestic segmentation with these resources. Explore these toolkits to learn how you can increase sales for your domestic tourism business.

Marketing 230x100

Create a marketing plan to increase your understanding of what consumers want.

Develop a marketing plan