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    GDT Report

    The final report from the Grow Dublin Taskforce, ‘Destination Dublin – A Collective Strategy for Growth to 2020’ was launched in January 2014 .

    The new plan for tourism in Dublin envisages a best case scenario where:

    • Visitor numbers could grow by 7% a year
    • Visitor spending could increase by 8.6% a year
    • Spending by international visitors would almost double to just under €2.5bn by 2020

    The report was developed by the Grow Dublin Taskforce, a tourism group representing Dublin tourism and business interests, tasked with the role of identifying how the city and county could deliver substantial growth by 2020.

    While emphasising that tourism is important to Dublin in terms of revenue and jobs, the report finds that the capital is underperforming and has slipped behind its main city competitors in Europe. So while over the last three years the city has shown the beginnings of a recovery, a real awareness of Dublin and all that it can offer is not fully appreciated – particularly in those market segments which hold the most potential for growth in international visitor numbers.

    The strategy set out by the report offers a roadmap for growing Dublin’s tourism in the years ahead – including identifying those market segments with most promise, outlining the need for a new brand and more modern image for the city and stressing the need for all interests in Dublin to come together to ensure that tourism can fulfil its true potential.

    Related documents

    Download the Grow Dublin Tourism Alliance Progress and Action Plan [pdf, 4.5MB]

    Download the Grow Dublin Task force A Collective Strategy for Growth to 2020 Full Report [pdf, 6.5MB]

    Download the Grow Dublin Task force, A Collective Strategy for Growth to 2020  Executive Summary [pdf, 1.3MB]

    Download the Grow Dublin Taskforce presentation, A Collective Strategy for Growth to 2020 [pdf, 2.6MB]