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  • €46m worth of new business won by Fáilte Ireland’s Dublin Convention Bureau so far this year Print Page
  • €46m worth of new business won by Fáilte Ireland’s Dublin Convention Bureau so far this year

    €46m worth of new business won by Fáilte Ireland’s Dublin Convention Bureau so far this year

    Sustainability and Sales are Key to Driving More Business Tourism to Dublin as the city joins Kyoto, Zurich, Sydney and Melbourne on the Global Destination Sustainability Index

    Fáilte Ireland’s Dublin Convention Bureau has confirmed more than €46m of new business has been won for Dublin so far in 2017 at its mid-year review which takes place in the Gibson Hotel this morning (7th September 2017). This revenue boost was a result of winning 100 new conferences for the city and county over the last number of months, which are set to deliver almost 30,000 international delegates to Dublin which are set to take place over the period 2017 – 2020.

    Among the conferences recently confirmed for Dublin are:

    • World Con, the World Science Fiction Convention, taking place in 2019, delivering 5,000 delegates with value of €8m
    • International  & European Congress on Obesity Conference, taking place in 2020, delivering 2,300 delegates with value of €3.7m
    • European Federation of Periodontology’s 3rd Masterclinic, taking place in 2020, delivering 800 delegates with value of €1.3m

    Looking towards the remainder of 2017 Sam Johnston, Manager of Fáilte Ireland’s Dublin Convention Bureau informed delegates that Fáilte Ireland would continue to create and convert leads from international clients and support more locally based conference ambassadors, to bring their international associations to Ireland for future conferences.  Mr Johnston emphasised -

    “Our focus for the remainder of the year will be to deliver €63m of new business to Dublin by attracting more international conferences, events and incentive organisations to choose Ireland as their next destination. We are putting greater emphasis on widening out the season so that events can capitalise on quieter parts of the tourism season, and as we look to 2018 and beyond, we plan to introduce a ten year strategy for the growth of Ireland’s business tourism sector that will double the value to the local economy in that timeframe.”

    Alongside these plans also comes news that Dublin is set to take part in the Global Destination Sustainability-Index (GDS Index), an international meeting/conference sustainability index which aims to promote the sustainable growth of international meeting destinations by highlighting best practices of responsible business tourism destinations. The GDS Index is a collaborative partnership between ICCA, ICCA’s Scandinavian Chapter, IMEX and MCI Group.  (See editor’s notes for more information).

    Highlighting why Dublin has chosen to be included on the GDS Index, Mr Johnston emphasised -

    “Sustainability is a hot topic across the world, and one that we cannot ignore as it has an impact on the growth of business tourism in Ireland. Not only are more meeting and conference organisers looking to host their event in a destination that uses sustainability to improve the social, economic and environmental development of their area, but there are more events on sustainability that Ireland can pitch for, and win. We plan to use Dublin’s participation in the GDS-Index as an opportunity to benefit the Irish economy and make Dublin a recognised ‘sustainable’ destination of choice across the globe.” 

    Speaking about the benefits of the GDS-Index, Guy Bigwood, Group Sustainability Director for one of the world’s largest conference organiser organisations, MCI Group, said:

    “To remain competitive in today’s socio-economic climate, leading event destinations need to highlight more than the technical capacity of their meetings industry. Increasingly, the meetings industry needs to demonstrate how their destination adds value – for delegates, our environment and society overall.”

    Find out more about the Global Destination Sustainability Index at

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    For further information contact

    Laoise Donnelly, Fáilte Ireland 01 8847 195 / 086 0404788

    Note to Editor

    Fáilte Ireland

    Fáilte Ireland, the national tourism development authority, was established in 2003 to guide and promote tourism as a leading indigenous component of the Irish economy.

    The tourism and hospitality industry employs an estimated 220,000 people and generates over €5.7 billion in overseas revenue a year. 

    GDS Index

    The GDS-Index is a collaborative partnership between ICCA, ICCA’s Scandinavian Chapter, IMEX, MCI Group and ECM. It aims to promote the sustainable growth of international meeting destinations, highlighting best practices and responsible business tourism.

    In a world increasingly focused on responsible business and addressing our environmental impact, the GDS-Index helps destinations to engage clients with sustainability align with the UN Sustainable Development Goals and drive the adoption, promotion and recognition of sustainable practices in their city.

    Currently 39 cities in five continents have joined the GDS-Index and are participating in all processes which aim to:

    • Benchmark the sustainability of their destinations and their meeting and events industry
    • Inspire, implement and improve the sustainability strategies of their Destination Management Organizations (DMO) and suppliers
    • Promote their destinations and suppliers responsible business initiatives and best practices to their clients, peers and other key stakeholders
    • Engage and inspire clients to prize destinations with solid event sustainability initiatives

    The GDS-Index aims to drive the adoption, promotion and recognition of sustainable practices across 100 cities by 2020.Find out more at

    Among the countries already on the GDS-Index are Stuttgart Germany; Zurich, Switzerland; Kyoto, Japan; and Melbourne and Sydney, Australia all of whom have demonstrated innovative ways of improving the sustainability of their international business events. For example:

    • Kimono Culture: Kyoto Convention Centre and Visitor Bureau work with the Kyoto Museum of Traditional Crafts to produce convention bags from locally produced kimono fabric created by local artists. The bags allow meetings to connect with the culture and contribute to the local economy.

    • Journey Matters: Stuttgart-Marketing GmbH collaborated with 60 hotels and the Transit and Tariff Association Stuttgart to provide free public transport passes to travellers.

    • Food Revolution: Melbourne and Sydney are bringing the ‘Farm to Fork‘ by working with local suppliers to offer alternative healthy menus, produced within a certain radius of the event, to delegates, guaranteeing freshness and reducing its carbon footprint.

    • After Dinner: The Zurich Hotel Association are working with United Against Waste to deliver food waste workshops for its partners which has seen participating hotels reduce their food waste by over 40%.

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