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  • Festive ‘Fáilte’ for delegates as Killarney welcomes 700 worlds top adventure specialists to Ireland Print Page
  • Festive ‘Fáilte’ for delegates as Killarney welcomes 700 worlds top adventure specialists to Ireland

    Festive ‘Fáilte’ for delegates as Killarney welcomes 700 worlds top adventure specialists to Ireland
    A group of adventures chilling at Dingle Brewing Company after cyclying the Conor Pass..

    Killarney will put on its best face today as it welcomes the 700 international delegates who are attending the Adventure Travel World Summit in the INEC. This is the first time ever for Ireland to host this high profile event and it is expected to be a fantastic opportunity to sell the country to the most influential players within the adventure tourism sector - one of tourism’s fastest growing sectors.

    Today, local tourism businesses with sponsorship from Kerry County Council have organised a street festival to welcome overseas delegates who are arriving to register for the event.

    Festivities include entertainment on the street from the Killarney School of Music throughout the day with food on offer supplied by Cully and Scully, Dingle Ice Cream and Scotts Hotel amongst others.  Delegates and members of the public can also engage with a specially arranged climbing wall, try their hand at abseiling down the side of Scotts Hotel or take part in some hurling and football-themed activities.

    All of Scott Street is now decked out in “Activity Gear” with a number of specialised Activity vehicles parked in the area.  The street is also decorated with Wild Atlantic Way bunting and images of the coastal attraction also form the backdrop on the stage where performers are welcoming delegates. Festivities will culminate this evening with a “Ceili Mor”, out-door dancing for all to enjoy. 

    Welcoming delegates Paschal Donohoe, Minister for Transport, Tourism and Sport stressed the importance of hosting such a global event in Killarney -

    “As an industry, we have been working hard to promote Ireland as an outdoor adventure destination so the decision by the Adventure Travel Trade Association to hold its conference here in Killarney is a real boost. It’s also a fantastic opportunity to promote Ireland to travellers all around the world who want an active outdoors break.”

    Speaking of the summit’s importance, Shaun Quinn, CEO Fáilte Ireland earlier this week said:

    “This is big – big for Kerry, big for the Wild Atlantic Way and big for Irish tourism. Ireland was very proud to host this prestigious event at a time when adventure tourism is high on our agenda and integral to growing visitor numbers on the Wild Atlantic way.”

    “It was an incredible coup for Ireland, and a huge mark of approval from the leaders of the global adventure trade, that our country had been chosen as a setting for the summit and I think that this very much reflects the fact that Ireland - while long recognised for its friendly people, its heritage and its culture - is increasingly also now being recognised as a destination with the assets that can deliver unique adventure experiences and compelling offers to visitors who love the great outdoors.”

    Many of the 700 international delegates have already taken part in pre-summit “adventures” (tailored tours to showcase the best Ireland can offer) which ensured that activity tourism operators across the country had an opportunity to impress the world’s top experts in this sector.

    The direct economic impact for the Irish economy from hosting the summit is almost €1m, along with the significant marketing, industry education and global networking value it also provids. The global world adventure travel market is estimated to be worth almost $90 billion and in Ireland alone the sector is worth over €850 million. The profile of the Summit and the promotion which will took place during its proceedings will greatly strengthen Ireland’s hand as it seeks to grow revenue and jobs in this area.

    Follow us on Twitter @Fáilte_Ireland #2014ATWS


    For further information please contact:

    Alex Connolly – Head of Communications
    086 7966320/01 8847884

    Louise Tolerton - Press Officer
    086 6086578/01 8847135

    Note for Editor

    Fáilte Ireland, the national tourism development authority, was established in 2003 to guide and promote tourism as a leading indigenous component of the Irish economy.

    The tourism and hospitality industry employs an estimated 185,000 people and generates almost €5.7 billion in revenue a year.

    The Adventure and Outdoor Tourism sector

    • Adventure tourism is growing worldwide: the value of the global adventure market is $89billion and is trending upwards even in difficult global economic times (+ 17% annually).

    • Ireland is well positioned to take advantage of this trend. Latest research shows that the overseas activity sector was worth €852million to Ireland in 2011 and that those interested in activity pursuits spend on average 45% more during their trip than other visitors.

    • Currently, Ireland is ranked seventh amongst the top 10 developed countries in the world with the highest adventure tourism potential according to the International Adventure Tourism Development index 2010.

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