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  • Swedish Media Experience Splendours of Wild Atlantic Way

    Swedish Media Experience Splendours of Wild Atlantic Way
    Malin and Reine head off for a cruise with Doolin Ferry Co.

    Husband and wife, Malin and Reine Hefvelin, freelance writers for Res and TT travel magazines in Sweden, have arrived in Ireland via Shannon Airport, on the new SAS flight from Stockholm, to learn more about the Wild Atlantic Way.  The trip was organised by Fáilte Ireland, in conjunction with Tourism Ireland.
    The tailored visit is designed to maximise opportunities around the new air routes available through Shannon Airport.  On their visit they will enjoy the sights and splendour of the Wild Atlantic Way in counties Clare, Galway and Mayo.

    Malin and Reine’s action packed itinerary starts in Co. Clare with a Cliffs of Moher cruise with Bill O’Brien of Doolin Ferry Co; a visit to Birgitta Hedin-Curtin’s Burren Smokehouse and visit the Wild Honey Inn, in Lisdoonvarna.  The duo will then head to Co. Galway to meet Sheena Dignam for a Galway Food Tour, take in a half day fishing with Ghillie Jim at Glenlo Abbey Hotel, see how Bodhran’s are made with Malacahy Kearns at Roundstone Musical Instruments before continuing on the coast road following the Wild Atlantic Way, through Connemara, taking the scenic Sky Road from Clifden.

    Explaining the importance of such media trips, Ciara Sugrue, Head of International Publicity with Fáilte Ireland, said:

     “Fáilte Ireland is delighted with this opportunity to showcase the Wild Atlantic Way to these Swedish media and hope their experiences will help them to persuade their many readers to visit us in the future. Bringing international media to Ireland and showing them what is on offer plays an integral role in ensuring that we get our message, that Ireland is a must-see destination - out there.

    “Their interest in learning more about Ireland is testimony to the strength of our attraction.  With so many routes direct from Shannon Airport, these influential media personalities have the capacity to deliver more visitors to Ireland with their presence further highlighting Ireland’s appeal as a destination.”

    Malin and Reine continue their journey in County Mayo where they cycle from Mulranny along the Greenway towards Achill Island; take in some of the Gourmet Greenway; visit some of Achill Island’s stunning beaches and Deserted Village before spending time at Westport House & Gardens.
    Bridgette Brew, Sales Manager of Bill O’Brien’s Doolin Ferry Co, commented:

    “We are delighted to showcase our new boat the Doolin Express to Malin and Reine Hefvelin and Fáilte Ireland representative Siobhan King.  The boat is in now in full service and fulfilling over 80% of our scheduled services due to its speed while halving the journey time.  We can’t believe the positive customer feedback from our new boat, which is exceeding expectations and hope the many Swedish readers will come and pay a visit in the future.”

    Last year was a bumper year for international media coming to Ireland.  Over 1,000 representatives from print, broadcast and online channels across the world descended on our shores during the year providing Irish tourism with an overall reach to over one billion readers and viewers worldwide. The advertising value of this reach is estimated at over €87 million.  Fáilte Ireland, together with Tourism Ireland, co-ordinated over 400 different itineraries resulting in the media representatives meeting with over 4,000 Irish businesses across the country.  

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