‘Ireland’s Ancient East’ Promoted in Waterford Airport

‘Ireland’s Ancient East’ Promoted in Waterford Airport
Pictured are Desmond O’Flynn, CEO, Waterford Airport and Jenny De Saulles, Fáilte Ieland


As part of Fáilte Ireland’s new promotional campaign for Ireland’s Ancient East, new signage has now been erected at Waterford Airport to highlight the regional brand to travellers. Similar signage can be found at other key points of entry around the country including Dublin and Cork airports, Rosslare Europort and the Port of Cork as part of the campaign. .


Speaking about the campaign, Jenny de Saulles Head of Ireland’s Ancient East said –

“This campaign gives us the opportunity to promote our brand not only in a very cost effective way but also with great impact.  In Waterford Airport, for example, we have been able to develop an innovative way of telling the story of Ireland’s Ancient East and we hope that this promotional activity will create a sense of place that will resonate with visitors that pass through the airport and inspire them to visit for longer or to come back again.” 

Ireland’s Ancient East has been developed by Fáilte Ireland to maximise the history and heritage in the East and South of Ireland and bring it to greater international attention, with a target of €204 million in revenue for the region by 2020. 

Desmond O’Flynn, CEO, Waterford Airport commented:

“Waterford Airport is delighted and honoured to be listed as a key point of entry to Irelands’ Ancient East.   In less than an hour’s drive from the Airport, visitors can experience some of its most iconic artefacts such as The Hook Lighthouse in Wexford, the Viking Triangle in Waterford and medieval Kilkenny city.”

You can learn more here about Fáilte Ireland’s work to develop Ireland’s Ancient East from this update brochure here.

You can visit the dedicated website for Ireland’s Ancient East here at this link.


Follow us on Twitter @Fáilte_Ireland

ENDS

For further information please contact:

Alex Connolly – Head of Communications
086 7966320/01 8847884

Catherine Whelan - Press Office
087 6449572/01 8847181



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