Adventure tourism
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Adventure tourism research 2013

Adventure tourism

Are you an outdoor activities operator or an accommodation provider networking with local businesses offering outdoor experiences to visitors? Then you are working in adventure tourism.

Adventure tourism is defined by the Adventure Travel Trade Association as an outdoor activity combined with a nature or cultural element, or ideally a mix of all three.

Most of us tend to think of bungee jumping, white-water rafting and skydiving as adventure activities but 90% of adventure tourism is "soft adventure". It covers everything from walking, cycling, horse riding and water sports, through to archaeology, fishing and birdwatching.

If you are not already working in activity tourism here are a few good reasons to become involved:

  • Overseas visitors engaging in activity tourism in Ireland were worth €1.2 billion in 2011

  • Activity tourism visitors stay longer (10 days) than the average overseas holiday maker (7 days)

  • The spend of activity tourism visitors is 45% higher than the average overseas visitor

Get Out There Adventure Tourism Conference 2013

On 9-10 September, Fáilte Ireland held the 4th annual Get Out There, Adventure Tourism Forum.

The conference took place over two days, day one featured speakers from home and abroad. These industry experts shared their experiences and offered valuable insights into adventure tourism.

The second day saw 1600 one-to-one meetings with international adventure tour operators and Irish adventure businesses.