Access the latest information and research for the festival, events, heritage and food and drink sectors.
Find out how we support Irish tourism businesses and if you're eligible for any of our funding schemes.
Get essential advice on improving your sales to the valuable cultural tourism sector and learn how to sell Ireland's heritage effectively.
Offer your customers a better experience by working with local partners to capitalise on the special qualities of your area.
Fáilte Ireland is the National Tourism Development Authority. Our role is to support the tourism industry and work to sustain Ireland as a high-quality and competitive tourism destination. We provide a range of practical business supports to help tourism businesses better manage and market their products and services. We also work with other state agencies and representative bodies, at local and national levels, to implement and champion positive and practical strategies that will benefit Irish tourism and the Irish economy. We promote Ireland as a holiday destination through our domestic marketing campaign, DiscoverIreland.ie, and manage a network of nationwide tourist information centres (create link to list of TIOs) that provide help and advice for visitors to Ireland.
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We provide a range of business supports to tourism businesses, including advice on destination development and marketing supports. Read our 2012 guide to our services for an overview of the supports that are available to tourism businesses.
We provide a range of business supports to tourism businesses, including advice on destination development and marketing supports. Read our 2011 guide to our services for an overview of the supports that were available to tourism businesses that year.
We provide a range of business supports to tourism businesses, including advice on destination development and marketing supports. Read our 2010 guide to our services for an overview of the supports that were available to tourism businesses that year.
Understand cultural tourism in Ireland and how to tap into a culturally-aware tourist market. Maximise your potential and learn the most effective ways to reach new cultural tourism audiences Download the cultural toolkit [pdf, 10.5MB]
Sightseers and culture seekers form an important and growing tourism demographic. Find out how to attract cultural tourists to your destination with our practical guide.
Learn how to promote your heritage site effectively and take advantage of the rich demand for Ireland's built heritage. Get started with our online tourism toolkit for heritage sites. Download built heritage toolkit [9.2MB]
Do you use interpretation to create better heritage experiences? Find out how to share your stories to improve visitor experience at your heritage site.
In the centre of Ballina, a walled Victorian plot has been restored to its former glory as the new Jackie Clarke museum and garden. Read how the creation of the Jackie Clarke museum is boosting Ballina tourism.
The 2013 food ambassadors have been selected to help shape the future of food tourism along Ireland’s Wild Atlantic Way.
Read more about the food ambassadors that will actively influence Irish cuisine and food tourism.
The ‘Wild Atlantic Way’ will provide a guided touring route through some of Ireland's most stunning natural scenery. See how the Wild Atlantic Way is projected to attract new tourists all the way down the west coast of Ireland.
Research shows that restaurant customers want to see fresh, locally-sourced, and seasonal food on menus. Find out how to freshen up your fare with successful promotions, effective training and good use of local food.