Ask yourself these questions before you open up your food trail to applications.
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Will businesses be invited to participate or will it be an open call to anyone who wishes to apply?
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Where will businesses access information about participation on the trail?
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How do businesses apply to be included on the trail?
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How are these applications assessed for inclusion or exclusion?
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How often are new members accepted or recruited or non-conforming members removed?
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How are standards within participating group maintained?