Marketing Management in Action Programme (New)

A new innovative marketing programme for senior managers in the tourism industry gets underway in November. The programme is designed by Fáilte Ireland in association with Boston College, Massachusetts. Boston College ranks as one of the most prestigious private universities in the United States.The programme offers a practical step-by-step approach for businesses to make smarter tactical decisions in the short term and develop a comprehensive plan for long term growth.

Duration: 10 days (from November 2009 to May 2010)

Key Components:

1. Marketing Workshops in Ireland
2. Workshops in Boston College, USA and Best Practice Site Visits in Boston
3. Marketing Mentoring support
4. Networking with Trade Partners
5. e-Cornell Online Learning Module

The Content:

The programme has practical focus offering tools and information on topics which will assist you in:

• Understanding market opportunities and risks in this challenging environment
• Knowing your customer and making the most of customer information
• Retaining and attracting new customers
• Developing your professional selling skills
• Managing communications and the media
• Using e-marketing and social networking tools to your best advantage
• Measuring your marketing performance
• Writing the marketing plan

Key business and personal benefits of the Programme

The programme offers:

• Access to tactical tools to deal with marketing challenges
• Fresh insights in to marketing thinking for smarter decision making
• Opportunities to both improve your marketing skills and gain more confidence
• Templates and business tools for planning your marketing strategy
• Ongoing mentoring support in devising a strategic marketing plan
• Interactive discussions and case studies
• Access to new marketing research
• Networking opportunities with industry experts, trade partners and senior managers in industry

Who should attend?
Owners, senior managers and marketing managers operating in the tourism industry, who have responsibility for marketing activities.

How much does it cost?
The programme will be partly subsidised by Fáilte Ireland for participants who successfully complete the Boston College Certificate requirements, resulting in a programme cost, inclusive of all workshops, flightsand tutor notes etc of €1,500.

Partnership with Boston College
Participants who successfully complete the programme will receive a certificate from Boston College and Fáilte Ireland. 

How do I book?
For more information or to book a place please contact Marion O’Connor on 01 8847736 or by email or please click on the following links to:-

Download the Brochure PDF ( 2.82 MB ) Marketing Management in Action

Download the Application Form

Please check back on this website for updated information.

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