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Managing sales channels for international growth

People climbing stairs on the Skellig Michael islands

Tourism businesses need to lessen their reliance on a declining and rate-conscious domestic market by adding a greater number of overseas visitors to their overall business mix.

However, our key account management efforts have highlighted that many tourism businesses are uncertain as to which markets and consumer type they should target. Which distribution channels will offer the best return; which players are best prospect business partners in those channels; and what are their motivations and needs in coming to the ‘negotiating table’?

In response, we've developed a range of business supports to help you to grow overseas sales revenue. These tourism resources will in the first instance, build your overseas selling capability, and then give you greater access to key overseas markets and targeted buyers.