Sales Connect Great Britain
Future tourism growth will come from the overseas markets. While many overseas markets remain lucrative, Great Britain (GB) is the largest single source market for visitors to the Island of Ireland and represents a significant opportunity for Irish Tourism.
In 2011 alone, the GB market provided almost 50% of visitors to the Island of Ireland (45% of visitors to the Republic of Ireland and 65% of visitors to Northern Ireland) and delivered a total of €1.113 billion/£0.9 billion in tourism revenue and 3.6 million visitors.
The resources provided on this section of our website will help you find ways to attract the key market segments from the lucrative GB market.