Journalist Familiarisation Trips
Every year Fáilte Ireland's publicity department welcomes over 1,200 journalists, photographers, tv and radio crews from all over the world to Ireland with the main objective of creating a positive image of the country in the media overseas.
Working closely with Tourism Ireland, our regional colleagues and Irish Travel Trade Partners throughout the industry via the Media Assistance Programme, we aim to:
-
Target leading media in the markets and develop themes to interest them
-
Invite selected journalists to come and experience the Irish lifestyle as well as a selection of our tourism products
-
Create stimulating tailor-made itineraries to meet the needs of each visit in line with the overall strategy of seasonal, regional and high-yield development
-
Send press release material on Ireland's tourism products and events to our market offices for inclusion in regular bulletins sent to media contacts in the markets
Back