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This tab panel can be navigated fully by keyboard. You can use the TAB key to give focus to panel tab header, and use the LEFT ARROW to collapse, the RIGHT ARROW to expand, or the SPACE BAR to toggle. Each tab panel contains a tree of checkboxes that can be selected to further refine your search results.
This is a tree view of search filter categories that can be checked/unchecked to filter your search results. You can navigate the tree with the keyboard by using LEFT ARROW to collapse a category, RIGHT ARROW to expand a category, or SPACE BAR to select There are links to select all or unselect all after the tree.
This tab panel can be navigated fully by keyboard. You can use the TAB key to give focus to panel tab header, and use the LEFT ARROW to collapse, the RIGHT ARROW to expand, or the SPACE BAR to toggle. Each tab panel contains a tree of checkboxes that can be selected to further refine your search results.
This is a tree view of search filter categories that can be checked/unchecked to filter your search results. You can navigate the tree with the keyboard by using LEFT ARROW to collapse a category, RIGHT ARROW to expand a category, or SPACE BAR to select There are links to select all or unselect all after the tree.

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Digitising Dublin Conference presentations

Go to our Digitising Dublin Conference page to browse and download presentations from the event.

Visit our Digitising Dublin Conference page

Digital sales resources


Aerial view of people in Google officesFor Irish tourism businesses, there are huge advantages to having a strong online presence. 

A series of hangout videos hosted on the Fáilte Ireland YouTube channel cover a range of tips and techniques on how to optimise digital marketing for your business using Google Search, Google Analytics, Google Adwords and YouTube.


To access our Google for Irish Tourism videos, visit our events section on the Fáilte Ireland YouTube Channel.

Browse our library of articles for suggestions on how to promote your tourism business via digital sales and marketing. These resources will help you to enhance your digital presence and potentially boost your return on investment from online channels.
 

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Beginner’s guide to Google analytics

Do you want to identify which pages on your website your website visitors are spending time on? Or perhaps more importantly, do you want to understand the path your website visitors are taking from external sources to your website when they convert to a sale?

Who you are selling to and why people buy

Whether location or luck are factors in the success of your tourism business or not, one thing is certain: you can increase your chances of running a successful business if you focus on becoming more customer-centric.

How to manage your social media activity on a shoestring budget

Many tourism SMEs struggle with trying to keep up with their social media channels. Small budgets and limited time and resources mean that tourism SMEs often wonder how they can manage to stay in control of it all.

How to coach your sales team effectively

As a sales manager, one of your first priorities is to build a sales team that is committed to your sales strategy and motivated to deliver on your targets. The key to building a sales team of this calibre is to coach your sales team on an ongoing basis.

Building a successful brand for your tourism business

Your brand defines how you present your tourism business to the world. If your brand is poor your business will perform badly. On the other hand, if your brand is healthy and vibrant, it will attract customers, which in turn will generate bookings.

Creating winning content for your tourism business

When potential customers trust your tourism business, they are more likely to make a booking with you. Content marketing can be a powerful tool for generating engagement with potential visitors and building that vital ‘trust’.

How to optimise copywriting and content on your website

Is the content on your website encouraging bookings? Good copywriting and inspirational content can fire the imaginations of potential customers when they browse your website. We’ve lined up a few tips to help you make the most of your content and copywriting for your business.

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