Welcome to the Ring of Kerry story...

The Ring of Kerry
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    Iveragh and the Ring have a way of putting things into perspective. Of reminding us of how small we are … in a good way. Of soothing the mind and touching the soul. At the edge of the world...


    The Ring of Kerry story
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    What does the Ring of Kerry mean to you? If you have images to add to the Ring of Kerry stories, we want to hear from you!

    Share your Ring of Kerry images
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    Who to contact

    If you need further advice on promoting your business through the story toolkit, get in touch.

    The Ring of Kerry


    Welcome to the Ring of Kerry...

    Out at the very edge of Europe, on South West Ireland’s wild Atlantic seaboard, the Ring of Kerry circles the Iveragh Peninsula.

    Read the story [pdf, 15kb]
    Experience the beauty...

    There’s the scale of nature, across the Ring: at Iveragh’s heart is Ireland’s highest mountain range and highest peak, Corrán Tuathail – part of an ancient glacial landscape that ranks among the best in Europe.

    Use the Ring story [pdf, 27MB]
    Begin a journey...

    Wander on wide sandy beaches, taste the local soda bread and fresh seafood, soak up the traditional music, the ancient history, the stories, the gaeilge. These are the things that make memories.

    Register for our image library
    Unforgettable memories...

    Iveragh and the Ring have a way of putting things into perspective. Of reminding us of how small we are … in a good way. Of soothing the mind and touching the soul - at the edge of the world.

    Visit our Youtube channel

    Background to the Ring of Kerry

    Welcome to the Ring of Kerry story – a multilingual, multimedia resource kit designed to help local businesses target and sell effectively to Ireland's key overseas markets.

    Stories featured within this toolkit include the Ring of Kerry, Kenmare and Sneem, Killarney and the Skelligs Coast.

    This section has been developed to help you attract more customers. It's packed full of useful information on the area, and features resources including pictures, video and story translations to capture the essence of the area and its unique appeal to visitors.

    Feel free to use the images and videos to show potential customers what makes the area different and why your business is so special. We want to help you tell a story that catches the essence of the region and leaves the visitor wanting to find out more.

    All of the resources featured are rights free and can be used without restrictions.

    Follow the steps to use the Ring of Kerry toolkit to its full benefit to promote your local business.

    Step 1: Get the story

    We listened to what you, the trade in and around the Ring of Kerry, had to say about the area and to domestic and overseas visitors to create an inspiring story which explains why the area is so special.

    The story has been translated into French and German to help you attract overseas visitors. 

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    Other stories...

    • Kenmare and Sneem
    • The Ring of Kerry is made up of a mulitude of beautiful towns and landscapes, and Kenmare and Sneem are no exceptions.

      Share the Kenmare and Sneem story: 

      Download the Kenmare and Sneem story in English [doc, 14kb]

      The story has also been translated into French and German to help attract overseas visitors.

      Download the Kenmare and Sneem story in French [doc, 15kb]

      Download the Kenmare and Sneem story in German [doc, 15kb]

    • Killarney
    • The town of Killarney is at the heart of the Ring of Kerry, making it a must-see town for many visitors. 

      Share the Killarney story:

      Download the Killarney story in English [doc, 14kb]

      The story has also been translated into French and German to help attract overseas visitors.

      Download the Killarney story in French [doc, 15kb]

      Download the Killarney story in German [doc, 15kb]

    • Skellig Coast
    • At the far west of the Iveragh Peninsula, half way round the famous Ring of Kerry, you feel like you're standing on the edge of the world. This Atlantic-facing stretch is known locally as the Skellig Coast, and offers up a view of the stunning Skellig islands - a must-see for any visitor. 

      Share the Skellig Coast story:

      Download the Skellig Coast story in English [doc, 17kb]

      The story has also been translated into French and German to help attract overseas visitors.

      Download the Skellig Coast story in French [doc, 15kb]

      Download the Skellig Coast story in German [doc, 14.4kb]

    Step 2: Capture the meaning

    The shared story for the Ring of Kerry

    Read about the thinking behind the Ring of Kerry story, take a look at the keywords and phrases to effectively promote your business and learn how to best use images and video.

    Step 3: Explore the image library

    ISet of six Ring of Kerry images

    Bring your story to life and explore our collection of unique images. Our picture bank has a collection of high resolution images for print, and low resolution for online purposes.

    The images have been broken down into categories to make it easier for you to find an image that meets your needs. Choose from catogories including seascapes, heritage, local food and craft, and much more.

    Step 4: Use our video resources

    Video is one of the most effective ways to get your message across and to captivate an audience. Our video library showcases the best that the region has to offer, highlighting music, food and the incredible landscape.

    Watch the Ring of Kerry video and use it on your website, or learn how to get the best out of your own YouTube channel by reading our how-to guide.