Create your South West story...

South West Stories
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Learn the basics of international tourism marketing in four simple stages, and get a foothold in overseas markets with our Sales Connect toolkit.

Sell to overseas markets

Promote your business with social media

Social media websites give you free and instant access to millions of potential customers. Find out how essential they are to successful tourism businesses.

Learn how to use social networks for your business

South West Stories

Fáilte Ireland is the National Tourism Development Authority. Our role is to support the tourism industry and work to sustain Ireland as a high-quality and competitive tourism destination. We provide a range of practical business supports to help tourism businesses better manage and market their products and services.

We also work with other state agencies and representative bodies, at local and national levels, to implement and champion positive and practical strategies that will benefit Irish tourism and the Irish economy. We promote Ireland as a holiday destination through our domestic marketing campaign, DiscoverIreland.ie, and manage a network of nationwide tourist information centres (create link to list of TIOs) that provide help and advice for visitors to Ireland. 

Discover how you can market your business in the south-west region by taking advantage of four multilingual, multimedia resource kits. These toolkits aim to help local businesses to target and sell effectively to Ireland's key overseas markets.

This section has been developed for locations across Cork and Kerry to help you attract more customers. Each of the four stories have been created to capture the essence of each region, and to showcase their unique appeal to visitors. The resource kits are packed full of useful information and include images, video and story translations in French, German and Irish.

Use the features provided to tell a story that leaves the visitor wanting more. Show potential customers what makes your area different, and why your business is so special.

All of the resources are rights free and can be used without restrictions.

Related links

  • Media Centre: Find press releases, contact details and imagery.
  • Client Charter – find out what you can expect from us.
  • Other information: Find our Memoranda of Understanding; Service Level Agreements; Policies and Codes of Practice in departments