A sightseer and culture seeker (S&CS) is someone for whom exploring a country’s sights and finding out about its culture is the key motivator for going on holiday.
Visitors who engage with Ireland’s culture & heritage tend to:
-
stay longer
-
spend more
-
be affluent, well-travelled, highly educated and socially concerned
-
be middle-aged couples, either with older or no children
-
be interested in learning while on holiday
-
look for themed & authentic experiences
-
originate in mainland Europe – this market accounts for 43% of tourists visiting cultural/historical attractions.