Help Consumers Find Your Website

1. Page Titles 

Every page on your website should have a unique title. The phrase should describe the page and be no more than 65 characters long.

2. Description 

Every page of your site should have a unique description. This is, essentially, a longer version of the title.

3. Page name 

Having relevant words in the page address is important. For example, "NellsHotel.com/Room_Rates" will rank higher than "NellsHotel.com/Page123". A logical, user-friendly web address better informs both website users and search engines what the page is about.

4. Headings 

Headings stand out to the human eye on a web page as an important section. Search engines also view headings as important. Make sure you use them in the right place and that they contain keywords and relevant phrases (see below).

5. Content 

Your keywords are the phrases you expect potential customers to enter into search engines when looking for businesses such as yours. Integrate them into your site's page titles, headings and main content. There are several free keyword research tools available. 

1. Link-building 

The key to offsite optimisation is building reciprocal links with high-quality websites. The better the website and the more relevant content it has, the more valuable the link is.

2. Find partners 

Partner up with the website of a non-competing business. Ask them to link to your website using one of the keywords you have identified. Remember, your link back to them is also valuable.

3. Research directories 

Research business listings for related, non-competing businesses and register with them to obtain a reciprocal link back.

4. Paid links 

Consider setting aside a budget to secure links from reputable sites e.g. international tourism websites with significant traffic.