11 October 2012
Given the importance of our culture and heritage in attracting overseas visitors to Ireland, Fáilte Ireland has developed a new toolkit, A Tourism Toolkit for Ireland’s Cultural Experiences – How to Develop & Communicate Cultural Experiences for Visitors, specifically to support Ireland’s arts and culture sector to attract additional cultural visitors to their business.
The new resource, which is available online and in hard copy, has been designed for people who own, manage and work at Ireland’s arts and cultural organisations.
The toolkit can be used to assist you in understanding cultural tourism to Ireland and provides insights in how to tap into a culturally aware tourist audience.
The toolkit also includes a range of tools, checklists and exercises to help:
Develop an understanding of the tourist visiting their destination;
Gain insights into the most effective methods for reaching cultural tourism audiences;
Develop their tourism message;
Consider visitor expectations and build their offering to provide a meaningful visitor experience;
Create local and national partnerships and alliances with other cultural providers and the wider tourism sector.
Download the toolkit today
The toolkit is available to download from Fáilte Ireland's corporate site
and includes a suite of exercises to enable users to do produce short-term practical action plans for their business activities.
You can also request a copy from Helen O’Halloran, tel: 01 8847 138, firstname.lastname@example.org
Tourism potential of cultural tourism
In 2011 an estimated 3.4 million overseas visitors engaged in cultural activities and spent an estimated €2.7 billion while in Ireland.
Mainland Europe in particular is a key market for this activity, accounting for 43% of those visiting cultural/historical attractions.
83% of overseas holidaymakers state that our interesting history and culture is very important when choosing Ireland for a holiday – in fact this is the third most important motivator in choosing us as a holiday destination.
46% of holidaymakers highlight an interest in Ireland’s contemporary culture while 490,000 overseas visitors attended festivals and events in 2011.