Padraig Harrington was today unveiled as Ireland’s new face for golf tourism. As the new golf ambassador for Fáilte Ireland the three times Major winner will promote Irish golf overseas and will promote Golf Ireland’s new golf brand Time to Play.
Pictured today at Fáilte Ireland where Minister for Tourism, Culture and Sport announced that Padraig Harrington would be the new golf ambassador for Fáilte Ireland was (l-r) Redmond O Donoghue, Chairman, Fáilte Ireland, Mary Hanafin TD, Minister for Tourism, Culture and Sport, three times Major winner Padraig Harrington and Chairman of the Golf Forum, Dan Flinter.
The announcement was made today by Mary Hanafin TD, Minister for Tourism, Culture and Sport at Fáilte Ireland where she spoke about what this means for Irish golf and its new brand –
“We are delighted and proud that Padraig Harrington has agreed to be the central figure in the new Golf in Ireland – Time to Play brand. He is already a true Irish golf ambassador. Every time he plays or speaks about golf anywhere in the world, it is very clear he is representing his country and is proud of his heritage and the support he enjoys back home. We believe Padraig’s values enhance our international golf brand message.
To develop a unique Irish Golf identity, one which we are all proud to call our own, this golf brand needed a leader – someone who represented the values of Irish golf and could best lead Ireland’s new call to international golfers to visit our shores. The golf industry was also looking for a beacon, one that they could rally behind and energise this exciting new initiative. In Padraig, we have found that person.”
Speaking at the launch Padraig Harrington explained why he was attracted to becoming Ireland’s new ambassador for golf –
“I am very proud to represent Ireland wherever I play around the world, as I have been throughout my career.
In Ireland, we are very fortunate to have some of the very best golf courses in the world, from links to inland courses, all of which provide a friendly welcome to any visitor. I hope that my involvement in the ‘Golf in Ireland – Time to Play’ initiative can help the Irish golf tourism industry in some way and I can assist in spreading the message of Ireland’s fantastic golf courses, facilities and warm welcome.”