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Fáilte Ireland's Welcome Standard

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Fáilte Ireland launched the Welcome Standard in 2015 to recognise the many atypical and innovative accommodation businesses committed to a high quality experience for their guests, that don't fit within the traditional Fáilte Ireland quality framework. The new Standard recognises changes in both consumer tastes and the range of accommodation now available in Ireland.

The Welcome Standard is designed to provide reassurance to tourists planning to come here through a simple and recognisable symbol, guaranteeing quality, professionalism, friendliness and comfort. This podcast focuses on the Welcome Standard launched in 2015. In a one–to-one short interview, Dr Dean Panter takes the opportunity to talk with one of his colleagues, Anita Rawat Geoghegan of the Hospitality Division within Fáilte Ireland, about the Welcome Standard, covering a whistle stop tour of a number of key elements and points of information for the potential provider.

For example: the atypical type of accommodation business that this standard will assist, the application process, compliance in order to receive the award, the typical approval time frame and the many benefits which come in gaining Welcome Standard approval. Applying is easy and you can do it online. For further information on Fáilte Ireland’s Welcome Standard, please email us at

Anita Rawat Geoghegan

Anita Rawat Geoghegan - Fáilte Ireland Hospitality Division

With more than 15 years’ experience in the food and hospitality industry in both Ireland and the UK, Anita Rawat Geoghegan joined Fáilte Ireland in 2008 as Standards Development Officer to participate in and contribute to the development of a best practice quality framework, which addresses defined issues and is reflective of international benchmarks and trends.

Anita assists in operating the National Tourism Quality Framework in relation to the listing, registration and grading of Irish tourist accommodation and tourist services. Anita was involved in the development of the new tourism accommodation standard, piloting of these standards with the Industry, consumer research, branding, signage and then successful launch of Fáilte Ireland’s Welcome Standard in 2015. Anita is actively involved in growing Fáilte Ireland’s Welcome Standard tourist accommodation listings.



Dr Dean Panter

Dr Dean Panter - Fáilte Ireland Tourism and Hospitality Division

This podcast is presented by Dr Dean Panter; Dean has worked at the sharp end of Tourism and Hospitality both in the trade and in a training / education capacity over the last forty years and has been responsible for a number of key initiatives within Fáilte Ireland both nationally and internationally. Dean currently works for Failte Ireland in the capacity of National Business Operations Manager, Hospitality Division and is based in Limerick.

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Notes on the Interviewee