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Fitness in hotels

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Fitness is more than a trend. It's a new concept that has gained momentum over the last number of years and it's here to stay according to Tea Ros, MD of Strategic Hotel Consulting. As tourism businesses seek new ways of maintaining their competitive edge and remaining relevant in an ever changing global environment, once in a while comes a new opportunity to capitalise on  the concept of fitness is one such opportunity. Can you afford not to listen to this 7-minute podcast?

This podcast follows on nicely from our other mini-podcast (Wellness in Hotels) during which our guest Tea Ros provided many useful and practical insights into this relatively new concept. This second mini-podcast focuses on a closely related topic, a particular and relatively new trend / concept in tourism known as fitness in hotels. In this one-to-one interview, Dr. Dean Panter of Fáilte Ireland once again speaks with Tea Ros MD of Strategic Hotel Consulting (based in Switzerland) about this new trend and the ways in which tourism businesses have diversified and developed their product offering and service on a global scale. 

Whilst providing an introduction to the concept of fitness in hotels, Tea also provides insights into how the need for wellbeing and healthy lifestyles for people on the move has driven the development of this concept and how to use both the property and the local neighbourhood to capitalise on this. This is a fascinating interview full of insights and practical examples from around the world of how tourism businesses are capitalising on the fitness concept and making it work for their business.











Tea Ros, Strategic Hotel Consulting

Tea Ros - Strategic Hotel Consulting

Tea Ros is the Managing Director of Strategic Hotel Consulting, an international consulting firm specialising in hotel investments, based in Switzerland on Lake Zurich. Tea has extensive international experience in consulting, having carried out a variety of assignments while working with SHC and in her previous roles with Jones Lang LaSalle in Asia Pacific and TRI Hospitality consulting in the Middle East. Her key markets of expertise are Europe, Middle East and Asia.

In addition to consulting expertise, Tea has a comprehensive operational background, having worked the Four Seasons, Starwood and Rosewood hotel groups in positions covering F&B, rooms division, revenue and yield management, sales and marketing and Six Sigma process improvement. Tea is originally from Switzerland, but has a wide-ranging international background. If she is not working, you will find her outdoors kitesurfing, skiing or running in the mountains.

Dr Dean Panter

This podcast is presented by Dr. Dean Panter; Dean has worked at the sharp end of tourism and hospitality both in the trade and in a training / education capacity over the last forty years and has been responsible for a number of key initiatives within Fáilte Ireland, both nationally and internationally. Dean currently works for Fáilte Ireland in the capacity of National Business Operations Manager, Hospitality Division and is based in Limerick.

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