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    France Market Profile [pdf, 821kb]

    France is one of the world’s largest outbound markets and an important market for Ireland. Learn more about what activities and experiences interest potential French holidaymakers to Ireland.

    What Makes a Great Visitor Attraction [pdf, 617kb]

    Find out what elements of a visitor attraction influence satisfaction levels to get visitors talking about Ireland’s attractions.

    Visitor Attraction Experience Research 2016 [pdf, 2MB]

    Find out more about the research that identified drivers of satisfaction for Ireland’s visitor attractions.