Fáilte Ireland Sales Academy
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    Hospitality & Tourism Strategic Management Programme

    Our Hospitality & Tourism Strategic Management Programme [pdf, 900kb] has been designed for senior management in the tourism industry, who are ambitious and motivated to improve not only their own performance but also the overall performance of the business they own or manage in today’s challenging tourism industry.
    Watch Testimonials
    Watch some video testimonials from the 2018 Graduates about their thoughts on how the 2018 programme has impacted their business all ready.
    Register your Interest
    To check if the 2018/19 Programme is suitable for you, taking into account your experience and knowledge please complete this Programme Suitability Barometer.

    Targeting Key Markets – NEW!

    Our Fáilte Ireland research team and Tourism Ireland Market Managers have teamed up to provide you with new insights:

    A Guide to Our Business Supports

    Download the new Fáilte Ireland guide to business supports for tourism businesses which includes help in the areas of driving business performance, building sales capability, being quality assured and getting Brexit ready. The guide is designed as a reference manual to help you identify and choose the support that is most relevant to you.

    Latest Insights

    See here for Brexit related research insights. As the situation evolves so too will this section be updated.

    For the latest tourism performance statistics and insights go to Current Tourism Performance.

    Calendar of Supports

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    Contact Us

    If you have any questions please contact us at:

    1800 242473 or 01 884 7101

    Or email: getbrexitready@failteireland.ie

    Get Quality Assured

    Find out all the information you need to apply for, or maintain approval, for your business.

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    Identify available funding

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    Browse our funding schemes.

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    Food tourism

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    We provide a range of practical business supports.

    Food Tourism in Ireland

    Fáilte Ireland Sales Academy

    Encompassing decades of experience in sales and the tourism sector, Sales Academy Programmes have been developed by an expert panel. The programme content and learning materials have been tailored specifically for the tourism sector and are practical, relevant and immediately applicable. On-going module assessment is work-specific, will benefit the employer directly, and deliver a strategic sales and marketing plan for the business.

    The configuration of the programme reflects best-practice learning and exposure to leading-edge thinking, delivered by international experts. Programme completion will enable tourism sales professionals to deliver and drive sales towards increased targets. Prior to the programme, participants will meet with a coach to set business and personal goals for achievement throughout their participation on the programme.

    What will participants get from the programme?

    • Full PDP Certification from Cornell University (International Sales Management participants).

    • Certified Cornell University Modules (Sales Excellence participants).

    • Networking with industry experts and other senior managers in the industry.

    • A strategic sales and marketing plan with set targets for the business.

    • Personal and business goal planning via one to one coaching.

    • Personal sales techniques to help excel as tourism sales professionals.

    • New ways to maximise the customer mix to meet the business’ revenue and growth goals.

    • Techniques to develop and manage a strategic digital sales strategy that delivers on-going online sales. 

    • New tools to deliver on a proactive, strategic and dynamic approach to sales planning, tracking and reporting.

    • The core skills needed to understand, motivate and lead those whom the participant manages through the sales process.

    Video testimonials

    Carmel Flynn, Parknasilla Hotel

    Video testimonials

    Paul Broderick, Pembroke Hotel