Marketing & Sales
Fáilte Ireland has designed a range of workshops and programmes to help you and your staff develop your skills in the areas of sales and marketing:
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Telephone Sales Skills Development
The objective of this course is to create an awareness of service and sales development techniques and opportunities when using the telephone. It will also provide a comprehensive appreciation of the real need for professionalism in today’s competitive markets.
This 1-day workshop is aimed at individuals who interact with prospects and customers, e.g. reception staff, call centre staff, staff who take bookings and sales staff in general. All of these groups would benefit from the programme as would supervisory/management staff, who manage the above mentioned group.
Duration: 1-day workshop from 9.30 am to 5.00 pm
Fee: €75
Next date and location: October 18th, Dublin
Venue: The Hilton Hotel Kilmainham, Dublin
Topics will include:
- Best practice in telephone communication and sales today
- Perfecting language/listening skills
- The start, middle and end of the call – how to make them work
- Persuasion and influence factors
- Selling features, advantages and benefits on your company and your products and services/how to sell TMQQ – time, money, quality and quantity in your negotiations
- How to use questions in sequence that count/establishing needs and wants
- How to handle client concerns and objections
- How to deal in particular with price objections
For more details on the sales workshop for sales and front-line staff, please
download the Telephone Sales Skills Development brochure (Word, 88kb).
How to increase your average customer spend
A small increase in your average customer spend means a BIG difference to your bottom line! Our industry has been reporting that average customer spending is down. Now more than ever, you need qualified staff who are sensitive to customer needs and can seek out and respond to opportunities to increase sales, matching the right product or service with the right customer at the right time.
As a support to you, Fáilte Ireland has developed two in-company workshops tailored to increase your sales:
Selling, upselling and cross-selling:
This is a one day programme to help your front office staff to become true sales people, not by harassing the customer but, by giving them the key skills to add value to your customers' experience while increasing sales for your business.
Duration: 1 day workshop from 9.30 am to 5.00 pm
Fee: €100
Register your interest by emailing: management.development@failteireland.ie
For more information on the sales course for front office managers, please download the Selling, Upselling and Cross-Selling for Front Office brochure (PDF, 110kb).
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From service to sales:
A very interactive three hour intensive on-site programme focusing on customer care and communication to increase sales, with an additional half hour briefing for managers. The programme also includes a follow-up on-site assessment after an agreed period of approximately six weeks to view progress and implementation.
For more information on the sales and customer care course for food and beverage managers, please download the Service to Sales brochure (PDF, 471kb).
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Why people fail to sell!
This 1-day workshop on effective selling is not only for dedicated sales team members but for all front-line staff where selling is an important aspect in their working day.
Duration: 1-day workshop from 9.30 am to 5.00 pm
Fee: €100
Register your interest by emailing:
management.development@failteireland.ie
Topics will include :
- The impact of the economic climate and the Internet on selling.
- Understanding why people fail to sell.
- The common pitfalls and classic mistakes of selling.
- Types of sales: recognising the differences and choosing the correct tools.
- Adopting a strategy and developing an effective plan.
- Executing the sale: preparation, delivery, closing and beyond.
For more details on the sales workshop for sales and front-line staff, please download the Why People Fail to Sell brochure (PDF, 74kb).
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What you need to know before selling meetings and conferences!
Vital questions for key decision makers in driving conference, meetings, sales and business tourism opportunities:
Does your team understand the different needs of PCO’s and DMC’s?
How effective are your representatives in:
- Showcasing your USPs?
- Selling benefits rather than features?
- Addressing resistance?
- Asking for the sale?
- Negotiating on standards, value and price?
- Following up enquiries and capturing why bookings did not materialise for future planning and strategy?
- Reviewing customer satisfaction post-event for future improvement?
If you are unsure about your answers to the above, it is likely your business is not performing optimally. This 2-day workshop will help you increase your meetings and conference business.
Duration: 2-day workshop from 9.30 am to 5.00 pm
Fee: €100
Register your interest by emailing: management.development@failteireland.ie
For more details about the workshop on increasing your meetings and conference business, please download the What You Need to Know Before Selling Meetings brochure (PDF, 206kb)
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Register your interest
If there is sufficient demand we can run extra courses in your local region:
Please download and complete the Register your interest in Fáilte Ireland workshops form (Word, 32kb).
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