Marketing & Sales
How to increase your average customer spend
A small increase in your average customer spend means a BIG difference to your bottom line! Our industry has been reporting that average customer spending is down. Now more than ever, you need qualified staff who are sensitive to customer needs and can seek out and respond to opportunities to increase sales, matching the right product or service with the right customer at the right time.
As a support to you, Fáilte Ireland has developed two in-company workshops tailored to increase your sales.
For front office managers
Selling, upselling and cross-selling:
This is a one day programme to help your front office staff to become true sales people, not by harassing the customer but, by giving them the key skills to add value to your customers' experience while increasing sales for your business.
Duration: 1 day workshop from 9.30 am to 5.00 pm
Fee: €100
Next date: September 28th
Location: Dublin (venue to be confirmed)
Download details of Selling, Upselling and Cross-Selling for Front Office.
For food and beverage managers
From service to sales:
A very interactive three hour intensive on-site programme focusing on customer care and communication to increase sales, with an additional half hour briefing for Managers. The programme also includes a follow-up on-site assessment after an agreed period of approximately six weeks to view progress and implementation.
Download the Service to Sales brochure
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Establishing a customer service brand
Does your team have the confidence and know-how to develop and deliver a unique service experience; from management to customer-facing staff and those behind the scenes?
An in-company programme designed to engage your management team to lead customer care across all aspects of the tourism/hospitality business. Download the PDF.
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Why people fail to sell!
This 1-day workshop on effective selling is not only for dedicated sales team members but for all front-line staff where selling is an important aspect in their working day.
Duration: 1-day workshop from 9.30 am to 5.00 pm
Fee: €100
Next date and location: TBC
Topics will include :
- The impact of the economic climate and the Internet on selling.
- Understanding why people fail to sell.
- The common pitfalls and classic mistakes of selling.
- Types of sales: recognising the differences and choosing the correct tools.
- Adopting a strategy and developing an effective plan.
- Executing the sale: preparation, delivery, closing and beyond.
Download PDF: Why people fail to sell (PDF, 74kb)
Register your interest in scheduling workshops in your local region:
2010 Register your interest in Fáilte Ireland workshops (Word, 42kb)
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What you need to know before selling meetings and conferences!
Vital questions for key decision makers in driving conference, meetings, sales and business tourism opportunities:
Does your team understand the different needs of PCO’s and DMC’s?
How effective are your representatives in:
- Showcasing your USP’s?
- Selling benefits rather than features?
- Addressing resistance?
- Asking for the sale?
- Negotiating on standards, value and price?
- Following up enquiries and capturing why bookings did not materialise for future planning and strategy?
- Reviewing customer satisfaction post-event for future improvement?
If you are unsure about your answers to the above, it is likely your business is not performing optimally.
This 2-day workshop will help you increase your meetings and conference business.
Duration: 2-day workshop from 9.30 am to 5.00 pm
Fee: €100
Next date and location: TBC
Download PDF: What you need to know before selling meetings (PDF, 100kb)
Register your interest in scheduling workshops in your local region:
2010 Register your interest in Fáilte Ireland workshops (Word, 42kb)
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Register your interest
If there is sufficient demand we can run extra courses in your local region. Please download and complete the form below to register your interest in scheduling courses in your region:
2010 Register your interest in Fáilte Ireland workshops (Word, 32kb)
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