Description
1. What’s New in 2012?
Clarifying your business USP’s and learning how to integrate these into your Digital Strategy
Digital Marketing Plan — during the workshop you will be provided with a Digital Marketing Strategy Document that you will fill in throughout the day.
This helps you formalise the ideas and mechanisms that you plan to implement within your business and provides
you with a working document that you can build on.
Demystifying SEO and PPC — giving you the tools to understand how to run effective campaigns and the knowledge to ask the right questions.
Social Media Planning – during the course you will learn how to create a list of discussion topics for your social media pages
2. Is this suitable for me?
This workshop is suitable for you if you are responsible for your
company’s online strategy or you are a manager that needs to understand
more in this area.
3. What will I get out of the workshop?
This workshop will help you gain a better understanding of creating an effective digital marketing strategy for your business, thus ensuring that you are investing in the right areas online. At the end of this course you will be able to:
· Design your own digital marketing strategy
· Invest your time and money in the right areas
· Understand the different channels available
· Coordinate your online and offline marketing strategies and make sure they work well together
4. What topics does the workshop cover?
· Overview of the elements of a Digital Strategy
· Evaluating your current online presence and researching methods
· Creating an integrated online and offline marketing plan
· Digital revenue management plan for your website and its effectiveness
· Demystifying SEO and PPC
· The mobile commerce opportunity
· Social Media Planning — identify when and how to use Facebook, Twitter and LinkedIn for your business
· New trends in Digital Marketing
Workshop Registration:
This workshop is currently offered at a fee of €60.00 discounted rate. To book a place, you MUST register and pay online at www.failteireland.ie/websupports to avoid disappointment on the day.
Start Date: 30-1-2012
End Date: 30-1-2012
Date Confirmed: No
Contact Details
Email: websupports@failteireland.ie
Description
1. What’s New in 2012?
· Beyond QR Codes – Blippar, Aurasma
· Social media on your mobile
· Building your own mobile website
2. Is this workshop suitable for me?
If you are an Owner Manager or a Sales & Marketing person who is in charge of your business’s web presence then you need to go on this workshop to understand the importance of mobile. You must have a good working knowledge of computers and the Internet and ideally you would have a basic knowledge of using a Smartphone and can bring one with you if possible.
3. What will I get out of this workshop?
You will get an insight into how the mobile web is growing, how people are using their mobile devices and how you can benefit from this as a business. As the end if this workshop you will:
· Gain a clear understanding of how consumers use their mobile devices
· Be able to make a decision about whether you should be building an app or a mobile website
4. What topics are covered?
· Overview of Mobile
· Mobile Websites
· Native applications (e.g. iPhone applications, Android applications)
· QR codes
· Location based services
· SMS texting
· Mobile Commerce
· Augmented reality on the mobile device
· Mobile applications that potential customers are using
Workshop Registration:
This workshop is currently offered at a fee of €60.00 discounted rate. To book a place, you MUST register and pay online at www.failteireland.ie/websupports to avoid disappointment on the day.
Start Date: 30-1-2012
End Date: 30-1-2012
Date Confirmed: No
Contact Details
Email: websupports@failteireland.ie