Address the following questions across three dimensions:
Features of your products and services
What products and/or services will you offer? Describe them in detail.
Uniqueness of your products and services
What is special or unique about your offering? You need to show how your products and services will be different and better than what is already available.
Explain how you will promote and sell the uniqueness of your products and/or services in your sales and marketing messages. Highlighting the advantages of your own product compared to others in the market can help generate sales.
Benefits of your products and services
What are the most important benefits of your offering? What will your customers gain?