The challenge for an organisational leader is to create a culture within their business that's capable of supporting the achievement of their vision and mission statements.
As a senior leader, you must constantly strive to create the conditions that will harness the support of employees, so they can believe in and wish to contribute to the achievement of business goals.
Senior leaders must also define the leadership competences and behaviours that are acceptable in the business and then act as a role model for that behaviour to help build the right culture.