Where do we want to be?
This section covers developing your marketing strategy. In it, you will learn about the following aims, before completing your own marketing template:
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Setting marketing objectives
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Customer segmentation and targeting
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Positioning your offering
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Pricing
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Distribution channels
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Communication channels
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Budgeting
In Part 1, you completed your analysis of the market, your competitors, your customers, your web presence and e-commerce status and brought together your key findings in your SWOT analysis.
After considering your strategic options, you are now in a position to address the question: "Where do we want to be ?"