This section covered how to analyse your business by examining market trends, your local market, your online presence, sources of revenue, and your customers and competitors.
It also covered performing a SWOT analysis, arming you with the knowledge and insight to consider the strategic options for your business.
Whatever strategy you choose, you will make it become reality by creating objectives. Later in the plan, you will set out your specific marketing action points to implement the plan.
You are now moving on to Step 2 of the planning process, "Develop your marketing strategy".