By carefully looking at these questions, you can optimise how your website performs as a key tool within your digital strategy.
Most tourism business owners and managers appreciate how important a website is to the marketing mix. What can be missing is the objective view as to whether your website is being all that it can – and should – be.
Every website should undergo a comprehensive website audit. Whether you hire a third party to conduct the audit or you do it yourself internally, focus on the following areas to make sure you’re conducting your website audit from the eyes of your visitor.