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Strategy and planning

Strategic management is an all-encompassing activity within your business, as is emphasised in the Understanding Strategic Management Guide [pdf, 621kb]. One of the reasons why strategic and annual planning hasn’t been as widely applied within tourism as it might have been, is that from a distance it can seem like a very complicated process.

Keeping it simple

It doesn’t need to be too complicated you'll quickly recognise just how important strategic and annual planning is as part of the overall business process. This guide will primarily focus on that aspect of the strategic management model.