Keeping track of your progress...

Performance measures

Performance measures

How will you measure the annual performance of trail participants? Some examples include:

  • media mentions

  • an increase in the numbers of visitors

  • an increase in spend

  • additional revenues generated

  • brand awareness

  • keeping records of how visitors heard about the trail.

This is important, as it can prove the increase in business as a result of inclusion on the trail. This in turn can make for a stronger business case, should membership fees be levied to support marketing and development activities.