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Purpose of a food trail

Purpose of a food trail

For aspiring, or indeed established food destinations, a trail can be an effective illustration of the depth of a local food product in a region. It can help provide that local area with credibility and exposure as a food destination.

It's important to realise that visitors will rarely follow a food trail religiously. Rather it may be a motivator for them to visit an area or they will use it as a guide for things to do or visit or places to eat while they are engaged in other tourism activities and attractions.

In order for it to be successful, a food trail must deliver for both the visitor and the stakeholders. For the visitor it must offer unique food experiences that are enticing and distinctive enough to motivate them to travel.

For the stakeholders, success could be measured by increased business and more profitable and sustainable businesses.