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What is your area known for?
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What is your unique selling point (USP)?
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What memories do you want people to take with them?
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Does your trail have an overarching theme?
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Will the trail be guided or self-guided, driving or walking?
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What geographical area is involved?
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Will the trail include a calendar of food related events?
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Have you identified all potential participants in your region?
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What strategies will be employed to encourage strong linkages amongst the businesses on the route?