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Once you have signed up, you will have access to high-quality images and videos to use in your promotional materials both online and in print.

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Wild Atlantic Way food story themes

Fáilte Ireland is the National Tourism Development Authority. Our role is to support the tourism industry and work to sustain Ireland as a high-quality and competitive tourism destination. We provide a range of practical business supports to help tourism businesses better manage and market their products and services.

We also work with other state agencies and representative bodies, at local and national levels, to implement and champion positive and practical strategies that will benefit Irish tourism and the Irish economy. We promote Ireland as a holiday destination through our domestic marketing campaign, DiscoverIreland.ie, and manage a network of nationwide tourist information centres (create link to list of TIOs) that provide help and advice for visitors to Ireland. 

The six key ‘themes’ from the story can be easily tailored to reflect the Wild Atlantic Way. For example:

  • ‘A sense of place’ lets you emphasise the strong connection between geography and produce – the temperate ocean climate, clouds, mists, sunshine and showers, rainbows, the cleanest Atlantic water, and the rain-drenched fields.

  • 'Local rules’ stresses the ‘hyper-local’ aspects, that mean visitors can meet the producers and/or eat food as fresh as can be – from field to fork, or from sea to plate within hours, or even minutes.

  • 'New news’ - there’s a contemporary side to the Wild Atlantic Way which is very much part of Ireland’s new Food Story for the 21st century.

You'll need to register for Fáilte Ireland's content pool to download quality images and video clips to help promote your food business. Once you have signed up, select any of the images to link through to the theme image collection and download the vocabulary for each theme collection by clicking the word clouds listed below.