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    A Guide to Our Business Supports

    Download the new Fáilte Ireland guide to business supports for tourism businesses which includes help in the areas of driving business performance, building sales capability, being quality assured and getting Brexit ready. The guide is designed as a reference manual to help you identify and choose the support that is most relevant to you.

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    Brexit Research Library

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    Targeting French Holidaymakers [pdf, 691kb]

    France is an important market for Ireland. Learn more about how best to target and position Ireland to this market.

    Targeting British Holidaymakers [pdf, 691kb]

    Britain is a key source market for Ireland. Learn more about how best to target to this market who often consider Ireland as an extension of their domestic market.

    Targeting US Holidaymakers [pdf, 691kb]

    America is an important market for Ireland. Learn more about how best to target this market and what motivates travel.

    Targeting German Holidaymakers [pdf, 691kb]

    Germany is an important market for Ireland. Learn more about how best to target this market and what differentiates Ireland.

    Exchange rate impacts update 16th October 2018 [pdf, 606kb]

    Download to find out more about the performance of Sterling since the vote to leave the EU and the potential impact on Irish tourism.