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    Hospitality & Tourism Strategic Management Programme

    Our Hospitality & Tourism Strategic Management Programme [pdf, 900kb] has been designed for senior management in the tourism industry, who are ambitious and motivated to improve not only their own performance but also the overall performance of the business they own or manage in today’s challenging tourism industry.
    Watch Testimonials
    Watch some video testimonials from the 2018 Graduates about their thoughts on how the 2018 programme has impacted their business all ready.
    Register your Interest
    To check if the 2018/19 Programme is suitable for you, taking into account your experience and knowledge please complete this Programme Suitability Barometer.

    A Guide to Our Business Supports

    Download the new Fáilte Ireland guide to business supports for tourism businesses which includes help in the areas of driving business performance, building sales capability, being quality assured and getting Brexit ready. The guide is designed as a reference manual to help you identify and choose the support that is most relevant to you.

    Calendar of Supports

    Glen Keen Farm Case Study

    Read a case study of how Catherine and Jim Powers started a new business and used Fáilte Ireland business supports to help grow their business from zero to 55,000 visitors in five years.

    Latest Insights

    GB & NI Markets

    Insider Tips – Needs & Nuances of the GB Market

    Fáilte Ireland has conducted interviews with Tourism Ireland Market Managers and tour operators servicing the market, to get their insights on preferences of international visitors and how businesses can target these markets. Here is what they told us…

    Assessing your risk from Brexit

    Although there has been endless talk about Brexit, what type of business is most at risk?

    Businesses that:

    • are overly dependent on the GB/NI market and do not realise it

    • don’t understand their customer base

    • don’t gather and/or use customer data

    • are not focussed on delivering an exceptional customer experience

    • do not collaborate with other businesses locally

    Your first step should be to complete the online Brexit Readiness Check as this will provide you with a personalised report to help you define your Brexit response plan and the priority areas to be addressed.

    The words Get Brexit Ready are followed by a button telling people to start here

    Market Opportunities

    There is no doubt that Brexit will have a significant impact on visitors to Ireland. A fluctuating currency is affecting holiday choices but the GB market still sees their annual holiday as essential so there are opportunities to garner new business. The shape of the holiday is changing and visitors are more careful when spending so offering value for money and delivering a great experience and more important than ever.

    This webpage will be updated on a regular basis and as the Brexit situation evolves so too will this page…   

    Latest Insights

    The GB and NI markets are important for most Irish tourism businesses – regardless of size and geographic location. For the British tourist, Sterling’s weakness has had a negative impact on the cost of their holiday in Ireland. We will be tracking on a monthly basis the impact of exchange rates on tourism goods and what this means in real terms as it impacts on the perception of value for money. As the situation evolves so too will this section.

    A signpost with arrows pointing in different directions
    For the latest tourism performance statistics and insights browse our Current Tourism Performance research section.

    In-Ireland Events, Trade Shows and Sales Missions

    Register for the Fáilte Ireland Trade Portal to get the most up to date details for in-Ireland and international events that could benefit your business.

    A screenshot of the Failte Ireland Trade Portal

    Tips on how to get involved and register for trade shows and events [pdf, 237kb]