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    IMI & Fáilte Ireland Programme

    Fáilte Ireland, in partnership with the Irish Management Institute (IMI), has crafted the Hospitality & Tourism Executive Development Programme [pdf, 2.7 MB] for senior executives in the Hospitality and Tourism sector.

    Check your suitability for the Programme Barometer.

    Latest Insights

    See here for Brexit related research insights. As the situation evolves so too will this section be updated.

    For the latest tourism performance statistics and insights go to Current Tourism Performance.

    Calendar of Supports

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    Contact Us

    If you have any questions please contact us at:

    1800 242473 or 01 884 7101

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    Get Quality Assured

    Find out all the information you need to apply for, or maintain approval, for your business.

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    Identify available funding

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    Browse our funding schemes.

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    Food tourism

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    We provide a range of practical business supports.

    Food Tourism in Ireland

    Market Diversification

    A graphic showing a fragment of the British flag and stars representing the European Union.  In the centre are the words Get Brexit Ready and Start Here

    Each individual overseas market has its own needs and nuances which must be known and understood. Obviously this has implications for you when you promote your tourism experience in order to be able to pitch your product in a way that is appealing to them.

    This page will provide insider tips from the markets, advice and insights on things to consider when trying to win new sales and how to better target new markets through your website.

    Insider Tips – Needs & Nuances of International Visitors

    Fáilte Ireland has conducted interviews with Tourism Ireland Market Managers and tour operators servicing these markets to get their insights on the preferences of international visitors when it comes to how they plan and buy holidays; what they like to experience; and some dos and don’ts while they are here. Here is a summary of what they told us:

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    Insider Tips & Insights

    Hear what Tourism Ireland Market Managers, and Tour Operators who deal with thousands of international visitors, have to say about how businesses can target these potential visitors.    

    Brexit supports: Calendar of events

    The Fáilte Ireland Brexit supports programme includes a range of newly developed workshops and briefings delivered by industry leaders and subject experts. This calendar shows development programmes that are scheduled for the remainder of 2017 and will be updated as we move towards 2018. To register just click on the programme name in the calendar.

    A calendar of development events for the remainder of 2017.

    On an ongoing basis, Fáilte Ireland offers training and supports programmes which will be available at a local level. You can register for these events on the Fáilte Ireland Trade Portal.

    Using your online presence to target new markets

    International visitors rely on online reviews and translated websites to help them make informed decisions about whether or not to purchase a holiday. In order to target new markets you may need to consider reviewing your website and social media platforms.

    In-Ireland Events, Trade shows and Sales Missions

    Register for the Fáilte Ireland Trade Portal to get the most up to date details for in-Ireland and international events that could benefit your business.  

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    Ireland’s FREE Digital Asset Library

    With thousands of images, videos, top tips and illustrated maps to use in programming, sales promotion online and in brochure print, register now to avail of these FREE tools.

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