You are here: HomeSupports & Training
  • Get Brexit Ready
  • Market Diversification Print Page
  • In this section

    A Guide to Our Business Supports

    Download the new Fáilte Ireland guide to business supports for tourism businesses which includes help in the areas of driving business performance, building sales capability, being quality assured and getting Brexit ready. The guide is designed as a reference manual to help you identify and choose the support that is most relevant to you.

    Latest Insights

    See here for Brexit related research insights. As the situation evolves so too will this section be updated.

    For the latest tourism performance statistics and insights go to Current Tourism Performance.

    Calendar of Supports

    iPhone Blue 56x84

    Contact Us

    If you have any questions please contact us at:

    1800 242473 or 01 884 7101

    Or email:

    Get Quality Assured

    Find out all the information you need to apply for, or maintain approval, for your business.

    Drawing of a shamrock with three leaves

    Identify available funding

    Couple enjoying the great outdoors

    Browse our funding schemes.

    Read More

    Food tourism

    Food toursim 230x100

    We provide a range of practical business supports.

    Food Tourism in Ireland

    Market Diversification

    A graphic showing a fragment of the British flag and stars representing the European Union.  In the centre are the words Get Brexit Ready and Start Here

    Each individual overseas market has its own needs and nuances which must be known and understood. Obviously this has implications for you when you promote your tourism experience in order to be able to pitch your product in a way that is appealing to them.

    This page will provide insider tips from the markets, advice and insights on things to consider when trying to win new sales and how to better target new markets through your website.

    Download the new Fáilte Ireland guide to business supports for tourism businesses [pdf, 2.4 MB]

    Ireland’s overseas tourists: travel profile videos

    Landscape with four flag icons

    Watch the following videos for a quick and easy way to find out more about Ireland’s overseas tourists and holidaymakers — where they go, where they stay and what they like to do.

    Market Profiles

    Insider Tips – Needs & Nuances of International Visitors

    Fáilte Ireland has conducted interviews with Tourism Ireland Market Managers and tour operators servicing these markets to get their insights on the preferences of international visitors when it comes to how they plan and buy holidays; what they like to experience; and some dos and don’ts while they are here. Here is a summary of what they told us:

        German flag French flag Spanish flag
        Italian flag Canadian flag American flag


    Insider Tips & Insights

    Hear what Tourism Ireland Market Managers, and Tour Operators who deal with thousands of international visitors, have to say about how businesses can target these potential visitors.    

    Brexit supports: Calendar of events

    The Fáilte Ireland Brexit supports programme includes a range of newly developed workshops and briefings delivered by industry leaders and subject experts. To register just click on the programme name in the calendar.

    A calendar of development events for 2018

    On an ongoing basis, Fáilte Ireland offers training and supports programmes which will be available at a local level. You can register for these events on the Fáilte Ireland Trade Portal.

    Using your online presence to target new markets

    International visitors rely on online reviews and translated websites to help them make informed decisions about whether or not to purchase a holiday. In order to target new markets you may need to consider reviewing your website and social media platforms.

    In-Ireland Events, Trade shows and Sales Missions

    Register for the Fáilte Ireland Trade Portal to get the most up to date details for in-Ireland and international events that could benefit your business.  

    A screenshot of the Failte Ireland Trade Portal

    Ireland’s FREE Digital Asset Library

    With thousands of images, videos, top tips and illustrated maps to use in programming, sales promotion online and in brochure print, register now to avail of these FREE tools.

    Three scenic images of Irelan to represent the Digital Image collection