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    Hospitality & Tourism Strategic Management Programme



    Introduction
    Our Hospitality & Tourism Strategic Management Programme [pdf, 900kb] has been designed for senior management in the tourism industry, who are ambitious and motivated to improve not only their own performance but also the overall performance of the business they own or manage in today’s challenging tourism industry.
     
     
    Watch Testimonials
    Watch some video testimonials from the 2018 Graduates about their thoughts on how the 2018 programme has impacted their business all ready.
     
     
    Register your Interest
    To check if the 2018/19 Programme is suitable for you, taking into account your experience and knowledge please complete this Programme Suitability Barometer.

    A Guide to our business supports

    Download the new Fáilte Ireland guide to business supports for tourism businesses which includes help in the areas of driving business performance, building sales capability, being quality assured and getting Brexit ready. The guide is designed as a reference manual to help you identify and choose the support that is most relevant to you.

    Calendar of Supports

    Glen Keen Farm Case Study

    Read a case study of how Catherine and Jim Powers started a new business and used Fáilte Ireland business supports to help grow their business from zero to 55,000 visitors in five years.

    Latest insights


    See here for Brexit related research insights. As the situation evolves so too will this section be updated.

    For the latest tourism performance statistics and insights go to Current Tourism Performance.

    Market Diversification

    Targeting Key Markets – NEW!

    Our Fáilte Ireland research team and Tourism Ireland Market Managers have teamed up to provide you with new insights:

    Ireland’s overseas tourists: travel profile videos

    Landscape with four flag icons

    Watch the following videos for a quick and easy way to find out more about Ireland’s overseas tourists and holidaymakers — where they go, where they stay and what they like to do.

    Market Profiles

    Insider Tips – Needs & Nuances of International Visitors

    Fáilte Ireland has conducted interviews with Tourism Ireland Market Managers and tour operators servicing these markets to get their insights on the preferences of international visitors when it comes to how they plan and buy holidays; what they like to experience; and some dos and don’ts while they are here. Here is a summary of what they told us:

     
     
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    Insider Tips & Insights

    Hear what Tourism Ireland Market Managers, and Tour Operators who deal with thousands of international visitors, have to say about how businesses can target these potential visitors.    

    Using your online presence to target new markets

    International visitors rely on online reviews and translated websites to help them make informed decisions about whether or not to purchase a holiday. In order to target new markets you may need to consider reviewing your website and social media platforms.

    In-Ireland Events, Trade shows and Sales Missions

    Register for the Fáilte Ireland Trade Portal to get the most up to date details for in-Ireland and international events that could benefit your business.  

    A screenshot of the Failte Ireland Trade Portal

    Ireland’s FREE Digital Asset Library

    With thousands of images, videos, top tips and illustrated maps to use in programming, sales promotion online and in brochure print, register now to avail of these FREE tools.
     

    Three scenic images of Irelan to represent the Digital Image collection