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A Guide to Our Business Supports

Download the new Fáilte Ireland guide to business supports [pdf, 2.4mb] for tourism businesses which includes help in the areas of driving business performance, building sales capability, being quality assured and getting Brexit ready. The guide is designed as a reference manual to help you identify and choose the support that is most relevant to you.

Food tourism in Ireland

Food toursim 230x100

We provide a range of practical business supports.

More on food tourism

Contact us with your queries
1800 242473 / 01 884 7101
getbrexitready@failteireland.ie

New in 2019



It is still difficult to quantify the range and scope of impacts that Brexit will have. Our key message to tourism businesses is ‘prepare and diversify’.

Any tourism business that does not have Brexit contingencies as a central focus of its 2019 business plan needs to act fast.

Find out how to help your business retain GB market share, diversify markets as necessary and drive performance and competitiveness. Our Brexit Response Programme 2019 provides an overview of the supports available.
 
To avail of Brexit supports start by completing the Brexit Readiness Check and contact us on getbrexitready@failteireland.ie.

Market Diversification Programme


The key aim of the Market Diversification Programme is to assist companies to avoid an overreliance on one market. It will help develop and deliver plans to diversify markets, to ensure a more sustainable approach to business.
 
The programme focuses on developing viable and sustainable market entry strategies; honing tactical sales skills; targeting business in new markets and perfecting sales pitches to secure new business.
 
1. Tactical Sales

A series of one day tactical sales workshops, helping you to retain and win new business. 

2. International Market Insights and Lead Generation

 
3. China Ready Programme 
 


4. International Sales Optimisation Scheme

This scheme supports the Market Diversification Programme and involves 1:1 mentoring support to help develop and implement market diversification plans. To avail of this scheme, businesses must meet certain criteria, which will include:
 

  • Completion of Brexit Readiness Check

  • Priority will be given to tourism businesses located in the border counties or South East region

  • A minimum of 15% of existing business that comes from the GB and/or NI market

  • Dedicated managers within the business in Sales, Revenue Management or Marketing

  • Participation in the Market Diversification Programme

  • Engagement with local Fáilte Ireland Regional team development activities

  • Utilisation of the relevant Fáilte Ireland Regional brand in sales and marketing approach 

For further information please contact getbrexitready@failteireland.ie

Chef Toolkit

Fáilte Ireland has partnered with Chef Network to bring you a new series of smart business tools designed to help you become more efficient without compromising on what matters most – the quality and integrity of your food.


Diagram showing an action plan

GB & NI Market Retention and Growth

While it is very important to consider diversifying into different markets, it's also important to strive to retain and even grow business from Great Britain through targeting best prospects, aligning with marketing campaigns and availing of targeted business supports.

To assist you to do this we offer a range of business supports:

GB Market Insights and Lead Generation 

Workshops that focus on:

  • GB market insights including key customer types, their interest in Ireland and key messages for engagement 
  • The importance of the GB market and the role it plays in the overall segmentation strategy
  • How to nurture business from GB
  • Lead generation, i.e. devising a channel management strategy for the GB market that is right for your business including: generating business via Irish tour operators and working out who is a good match for your business; generating business via Online Tour Operators (OTAs); getting the most out of leads via face to face meetings and social selling
  • Direct consumer opportunities in the market (e.g. in market digital and/or publicity bundles). 

Selling to GB [pdf, 143kb]

For an overview on GB and NI market retention opportunities, visit our dedicated GB Research Insights and Support page.

Brexit Mentor Panel


A new panel of experts has been created to deliver 1:1 guidance on key Brexit issues for tourism businesses — initially in border counties, in order to facilitate business sustainability and growth. To access this support, businesses must complete the diagnostic test, which will be reviewed to identify key challenges.

Areas of expertise will include:

  • Completion of Brexit Readiness Check

  • Priority will be given to tourism businesses located in the border counties or South East region

  • A minimum of 15% of the existing business coming from the GB and/or NI market

  • Dedicated managers within the business in Sales, Revenue Management or Marketing

  • Participation in the Market Diversification Programme

  • Engagement with local Fáilte Ireland Regional team development activities

  • Utilisation of the relevant Fáilte Ireland Regional brand in sales and marketing approach

For further information please contact getbrexitready@failteireland.ie

Building Business Performance and Competitiveness Skills


Helping businesses to offer value for customers and drive competitiveness through their revenue management structures, their pricing and cost management decisions and identification of opportunities is really important.