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    Hospitality & Tourism Strategic Management Programme

    Our Hospitality & Tourism Strategic Management Programme [pdf, 900kb] has been designed for senior management in the tourism industry, who are ambitious and motivated to improve not only their own performance but also the overall performance of the business they own or manage in today’s challenging tourism industry.
    Watch Testimonials
    Watch some video testimonials from the 2018 Graduates about their thoughts on how the 2018 programme has impacted their business all ready.
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    To check if the 2018/19 Programme is suitable for you, taking into account your experience and knowledge please complete this Programme Suitability Barometer.

    A Guide to Our Business Supports

    Download the new Fáilte Ireland guide to business supports for tourism businesses which includes help in the areas of driving business performance, building sales capability, being quality assured and getting Brexit ready. The guide is designed as a reference manual to help you identify and choose the support that is most relevant to you.

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    Calendar of Supports

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    Contact Us

    If you have any questions please contact us at:

    1800 242473 or 01 884 7101

    Or email:

    Get Quality Assured

    Find out all the information you need to apply for, or maintain approval, for your business.

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    Food tourism in Ireland

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    We provide a range of practical business supports.

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    Identify available funding

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    Browse our funding schemes.

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    Business Performance & Competitiveness

    Understanding Routes to Market

    Selecting the correct sales channel and sales channel mix is a difficult but important task for any tourism business. Visitors to Ireland use multiple channels, both online and offline, to book their holidays and this, combined with rapid changes in technology, can make it difficult to keep up. This route to market overview will help businesses better understand this landscape and help in the development of a strong channel management strategy.

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    Building Business Performance and Competitiveness Skills

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    This suite of supports is designed to assist businesses in improving their performance and competitiveness which is key to the sustainability of any business particularly in an uncertain market environment.

    • The Capacity, Pricing & Revenue Management [pdf, 442 KB] (Visitor Attractions) programme upskills Visitor Attractions Managers in the area of revenue and distribution management best practices and managing capacity for financial gain.

    • Pricing & Cost Management Workshop [pdf, 375kb] aims to help small tourism Business Owners & Managers to understand the financial impact business decisions can have on the profitability of their business. 

    • The objective of the CRM & Database Management Programme [pdf, 445kb] is to upskill team members who are responsible for working with their CRM and client database management systems in order to increase effectiveness.

    • The Foundation Level Revenue Management [pdf, 284kb] (hotels) programme introduces participants to revenue and distribution management principles and directs them on how to implement them within their business. This programme will also address optimum pricing and key metrics for analysis.

    • The Level 1 Revenue Management programme [pdf,283kb] (hotels) is designed specifically for those who are beginning to manage the daily revenue and distribution processes within their business. The programme will give them the skill sets to achieve, among other things, optimum pricing, good rate control and key metrics analysis for their business.

    • The Level 2 Revenue Management [pdf, 283kb] (hotels) programme will help participants manage and use key metrics to inform the optimal channel mix and to enhance the skills required to manage the revenue and its role in the total business process.

    • The Revenue & Distribution Masterclass [word doc, 1.1mb] is a strategic revenue management programme which focuses on the revenue & distribution trends into the future and the impact digital distribution will have on revenue streams. Only those who have successfully completed Level 2 Revenue Management will be eligible to attend this programme. 

    You can register for these events on the Fáilte Ireland Trade PortalPlease note that all prices quoted are excluding VAT.

    Ireland's FREE Digital Asset Library

    With thousands of images, videos, top tips and illustrated maps to use in programming, sales promotion online and in brochure print, register now to avail of these FREE tools.

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    Tactical Pricing and Contracting

    Have you confidence in pricing, negotiating, contracting and nurturing new international sales business? Does your pricing strategy enable you to price and package different rates for the various sources of business? Here are some important things to consider when you are contracting business…

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    Measuring Your Online Presence

    No doubt, you are investing significant amounts of time, effort and resources in creating and maintaining your brand website and social media platforms. This section gives tips on how to increase your presence for international markets and the use of measurement tools such as Google Analytics to measure your effectiveness.

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    Managing your Cost per Acquisition

    Cost Per Acquisition (CPA) is an emerging metric used to inform hotel owners about how much money they have spent in generating a room booking. The Fáilte Ireland Cost Per Acquisition Report addresses the fundamental business objectives for each hotelier, that being maximising the profitability for each room booked and it also demystifies the intricacies of the indirect hotel room booking model.

    Browse this playlist of videos from Fáilte Ireland’s conference on Cost per Acquisition and optimising a website for additional Direct Bookings. This leading expert group of speakers from around the world share their knowledge and insights as to how to improve profitability into the future.

    Browse our YouTube playlist