What's the big idea?

My festival idea

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My festival idea

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What's the big idea?

Do you have an exciting idea for a new festival or participative event? Will it attract overseas tourists to Ireland? Fáilte Ireland wants to hear from you!

We’re looking for innovative and imaginative ideas that have the potential to become part of Ireland’s exciting festivals and events calendar. We want vibrant festivals and participative events that will attract overseas visitors to Ireland.


Thanks to everyone who submitted their Big Idea to Fáilte Ireland by the deadline of 7 June.

We are currently evaluating all the ideas that we received. Due to the large volume of ideas received, this is taking some time. We will be in touch with all applicants in the coming weeks. In the meantime any queries can be sent to Myfestivalidea@failteireland.ie

Why are festivals so important to Ireland's tourism industry?

'What's the big idea?' graphic

  • They provide opportunities to showcase culture, people and places, and enhance the visitor experience of Ireland.

  • They improve the distribution of tourism revenue around the country.  

  • They are a great way to meet the locals.

  • They can encourage visitors to come at different times of the year.

  • They are fun!

    The application process for this fund is now closed.
    The deadline for submissions was 12.00pm on Tuesday 7 June.
    If you have any queries please contact myfestivalidea@failteireland.ie

Do you have a big idea? Tell us how it:

  • Is new or innovative.

  • Has appeal to overseas visitors and will motivate them to travel here.

  • Can take place off-season (i.e. outside of the summer months).

  • Will promote the brand message for Ireland’s Ancient East, Wild Atlantic Way or Dublin.

  • Will appeal to target visitor segments.

  • Has opportunities to participative elements.

  • Will use digital/technology effectively.