Changes have been made to the minimum eligibility thresholds to reflect the National Tourism Development Authority’s response to the Department of Transport, Tourism and Sport Tourism Action Plan 2016-2018 which requires Fáilte Ireland to review ‘structures and procedures that are used to target significant visiting international events, with a particular focus upon offsetting seasonality’.
Fáilte Ireland will increasingly focus its supports on festivals and participative events that take place outside of the peak and shoulder season i.e. outside of the months of June to September. To achieve this, the minimum bednights threshold for the programme has been revised, and this is outlined in the box below.
(a) Revised Minimum Bednights: Festivals and participative events must demonstrate that they achieve the revised minimum bednights of which a significant proportion must be overseas visitor bednights. Applicants are advised that the bednights thresholds will be subject to further adjustment in future years. In the absence of valid accommodation or audience surveys, the number of bednights arising will be estimated by Fáilte Ireland based, in part, on data provided by the applicant.
(b) Revised Thresholds for Private Sector Funding: All festivals and participative events must also note the revised thresholds for private sector funding required through channels such as ticket sales, sponsorship, merchandise, etc.
(c) Aiding Regional Spread: In addition to the minimum eligibility thresholds outlined above, applicants are advised that festivals/participative events, or elements of them, that take place outside of the traditional tourist ‘hotspots’ and which disperse tourists to alternative locations will now be considered within the ‘Tourism Impact’ evaluation criteria.
(d) The following events are ineligible for this programme: domestic (regional) festivals, spectator based sporting events, agricultural/country shows, purely commercial events with limited tourism appeal.