The world’s top outdoor and adventure
US Sportswear company proves a good fit for promoting Ireland globally
Following a pitch made by Fáilte Ireland, global sportswear company, Columbia chose Ireland for their prestigious 2014 annual press event where they bring some of the world’s top outdoor and adventure media to a specially selected adventure location.
This year they brought almost 20 media from US, Canada, Germany and the UK to sample a piece of the Wild Atlantic Way in Donegal as well as experience some of what Dublin has to offer. Footage shot and photography taken on the trip will be used to promote their 2015 clothing range globally.
After spending a night in Dublin, the group headed to the North West for a three night stay in Donegal where they sampled all that the region has to offer the adventure traveller – including participation by some of the group in the adventure race, Gaelforce North as well as “coasteering”, sea kayaking and hiking.
To get a sense of how they got on, check out this video produced by BigOMedia LINK
Speaking today John Concannon from Fáilte Ireland stressed the benefit of hosting these influential journalists –
“It is extremely important for influential journalists such as these, many of whom are visiting Ireland for the first time, to experience first-hand what we have to offer the adventure traveller. By providing them with a positive experience during their visit, it is our hope that the coverage created will be a lasting legacy and encourage more visitors to consider Ireland in the future.”
The travelling journalists represented global publications and websites such as Backpacker Magazine, Outside Magazine, outsideonline.com and gearjunkie.com.
Mr Concannon continued -
“We were delighted that Columbia Sportswear chose Ireland as this year’s destination - in fact they commented that the variable weather means their clothing can get a proper testing!”
Columbia Sportswear is a leading innovator in the global outdoor apparel, footwear, accessories and equipment industry. Founded in 1938 in Portland, Oregon, Columbia's products are sold in approximately 100 countries and have earned an international reputation for innovation, quality and performance.
Speaking about their time in Ireland, Andy Nordhoff PR Manager with Columbia Sportswear said –
"At Columbia, our motto is 'Trying Stuff' and the Wild Atlantic Way provided the perfect environment to try several new adventures - from the Gaelforce North race to hiking the beautiful cliffs and sea stacks along the coast. I was struck by the variety of excursions available to test our new Spring 15 collection. I feel like we barely scratched the surface and can't wait to return."
He continued -
"Adventures aside, the journalists felt truly welcome throughout the entire trip. The Irish were quick to offer a helping hand, and a bit of insight on the rich history of the area, and a friendly smile everywhere we explored."
Follow us on Twitter @Fáilte_Ireland
ENDS
For further information please contact:
Alex Connolly – Head of Communications
086 7966320/01 8847884
Louise Tolerton - Press Officer
086 6086578/01 8847135
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