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    30/03/15 Monday Morning Memo

    30/03/15 Monday Morning Memo

    Trending in 2015?

    Skift, one of the largest industry intelligence and marketing platforms in travel, is a great resource for news, information and data from the tourism industry. Recently they published their Megatrends Forecast for 2015 and there are a lot of interesting insights to be found, including:

    • Hospitality is now driving innovation in travel;
    • Boutique Destinations are on the rise;
    • Conferencing is going through a creative renaissance;
    • The booking.com/Expedia duopoly won’t last forever.

    You can download your free copy of the Megatrends Forecast for 2015 by going here and filling in a simple registration form. 

    An advisable trip into the minds of accommodation providers and travellers

    As mentioned in a previous Memo, Tripadvisor regularly surveys tourism operators and accommodation providers as well as travellers.

    Their latest research, ‘TripBarometer 2015’, indicates that optimism is growing – particularly among smaller properties - and also signals that accommodation providers are focusing increasingly on their reputation while local events and transport connections continue to positively influence profitability.

    You can check out what Tripadvisor’s believes are the four current key trends in the accommodation sector here.

    And if that’s not enough to whet your appetite, the ‘TripBarometer 2015’, also identifies some traveller trends. Interestingly, while price, travel reviews and convenient location are most influential for travellers when booking an accommodation, more than three quarters add that amenities are also influential during their decision-making process. What else are travellers telling saying? All the views are here. 

    Twitter better

    As you know, we here in the Memo always like to have a digital titbit in each posting, particularly for all you marketers out there. This week, we have some simple but effective tips from the International Marketing Ninjas which will help you to get the most out of Twitter.

    Closer to home

    And finally, this week back in Ireland, a new national tourism policy, People, Place and Policy, was published this week by An Taoiseach, Enda Kenny, and Minister for Transport and Tourism, Paschal Donohue. The report sets out a blueprint for the Irish tourism sector to 2025.    

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